Briefed simply to showcase the fact that Blackwater Motors offer 100s of second hand cars via their Turner's Cross, Cork, dealership, we embarked on an extensive signage campaign which entailed over 400ft worth of signage!
Utilising existing external fencing and lamp posts within the forecourt as positions, we offered nothing earth shattering exceptional to be honest. We devised a nice simple campaign that shows potential customers that Blackwater Motors are a personal and friendly company that can offer you a great choice that can be bought and driven away in that very day.
With their location adjacent to a very busy retail park and a main city thoroughfare, the signage is clear, concise and to the point.
Additional signs were introduced to show that personal finance is available, and that the professional staff are there to help with any queries. Customers are also invited to have a cuppa and meet the fish!
It looks very smart and, crucially, can be easily updated to tie in with the business' own trends.
Of course, we surpassed all expectations of delivery and budget with some elements delivered in less than a 72 hour turnaround from sign-off of final proposal!