We were approached by a new business start up sole trader to devise a simple and effective branding plan for their new enterprise operating on Oliver Plunkett Street in Cork City. The business was to offer cupcakes, pastries, teas, coffees and other drink & snacks with the very short brief to keep it "friendly, modern and feminine"
Taking our usual personal approach where we ask an abundance of questions to ensure we fully understand the clients' hopes, dreams and ambitions, we devised several concepts and ideas before focusing on one style ahead of aiding to produce their colourways, logo, shop signage, menu boards and staff uniforms. All ideas and suggestions were shared speedily with the client by digital means to allow quick replies and decisions and we successfully delivered within budget and on time (concept to installation was no more than five days!) for their colourful launch. |