Briefed simply to showcase the fact that Blackwater Motors offer 100s of second hand cars via their Turner's Cross, Cork, dealership, we embarked on an extensive signage campaign which entailed over 400ft worth of signage!
Utilising existing external fencing and lamp posts within the forecourt as positions, we offered nothing earth shattering exceptional to be honest. We devised a nice simple campaign that shows potential customers that Blackwater Motors are a personal and friendly company that can offer you a great choice that can be bought and driven away in that very day.
With their location adjacent to a very busy retail park and a main city thoroughfare, the signage is clear, concise and to the point.
Additional signs were introduced to show that personal finance is available, and that the professional staff are there to help with any queries. Customers are also invited to have a cuppa and meet the fish!
It looks very smart and, crucially, can be easily updated to tie in with the business' own trends.
Of course, we surpassed all expectations of delivery and budget with some elements delivered in less than a 72 hour turnaround from sign-off of final proposal!
We were approached by a new business start up sole trader to devise a simple and effective branding plan for their new enterprise operating on Oliver Plunkett Street in Cork City. The business was to offer cupcakes, pastries, teas, coffees and other drink & snacks with the very short brief to keep it "friendly, modern and feminine"
Taking our usual personal approach where we ask an abundance of questions to ensure we fully understand the clients' hopes, dreams and ambitions, we devised several concepts and ideas before focusing on one style ahead of aiding to produce their colourways, logo, shop signage, menu boards and staff uniforms.
All ideas and suggestions were shared speedily with the client by digital means to allow quick replies and decisions and we successfully delivered within budget and on time (concept to installation was no more than five days!) for their colourful launch.
Kevin Mullen, owner of Cork based Apples & Pears, a personal business consultant offering cost effective work across marketing, promotion and design. Specialising in cheap yet very effective website design for Cork based sole traders and small to medium sized enterprises. Proud to offer a truly personal service to all clients to help them succeed!